Reverse Your Brand : A Cheeseburger's Tale

Ever wondered what it would require to revamp a humble cheeseburger into a branding sensation? Well, our pal Carl the Cheeseburger is about to illustrate just that. Carl's been feeling a little stale. He knows his traditional recipe is tasty , but he's craving something more. He wants to make a statement in a world of sandwiches. That's where the m

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